I built this for entrepreneurs who want guidance from someone who has actually done it. Everything here comes from real experience building and selling beef jerky in the real world. This isn’t theory — it’s a working system designed to help you build your business the right way.
My experience comes from years of building my own beef jerky brand — selling at markets, working with retailers, launching niche product lines, and helping others do the same. I’ve tested flavors, pricing, labels, and strategies with real customers, which means I can guide you with practical, proven insight.
I’ve built multiple successful niche beef jerky brands across different industries using a clear, repeatable process — from naming and branding to label design, pricing, production, and sales strategy. This framework has been shaped through real results, giving you a path that’s been tested, optimized, and proven.
My goal is to help you avoid costly mistakes and shorten your learning curve by sharing everything I’ve learned in the jerky industry. Whether you’re starting a brand as a side hustle or want a career change, I’ll walk you through each step so you can build with confidence, clarity, and the support of someone who’s already done it.
I’ve been building my beef jerky business for years, and I’m still having a blast doing it. One week I’m selling at green markets and events, the next I’m getting the jerky into local stores, hosting fundraisers, or packing orders for online customers. I’m always talking to people, testing ideas, and looking for new partnerships and opportunities to grow my business. That’s the fun part for me. What I share with new business builders is exactly what I’m doing every day — building, selling, adjusting, and enjoying the process along the way.
To support my business, I developed a few online tools specifically built for running my beef jerky business and I’ll give them all to you for free. The DASHBOARD will help you track and organize your business activity, the APP delivers education, support and guidance as you build your business, and Cash Cow is an AI tool I created to generate leads to build partnerships and seek new opportunities. These tools work together to give you clarity, structure, and control as your business grows.
Place orders, track inventory, and manage your business activity in one place. The dashboard is built to support the operational side of running a beef jerky business as sales grow.
I’ll show you how to make money selling beef jerky. The app provides education around the seven income streams, along with structure, guidance, ongoing support, so you’re building with clarity instead of guessing.
An AI-powered tool built to generate leads and uncover new business opportunities. Cash Cow helps you identify potential customers and partnerships so your outreach stays focused and intentional.
If you’re ready to move forward, these six steps will guide you through the process.
We’ll work together to help you clarify your brand’s concept, style, target audience, and overall direction.
If you have a brand name, great! If not, our in-house marketing team can help you figure it out.
You may already have a brand logo, but if you don’t, our in-house design team can do it for you.
Our design team will design your label, format it correctly, and guide it through USDA approval process.
Build your flavor lineup by selecting the flavors you want to represent your brand.
Place your order and your private-label jerky goes into full production — ready to sell.
Take the first step toward creating your own private-label beef jerky by creating an account in the Beef Jerky APP.
Tell me what you’re trying to build and I’ll help you map out a plan to meet your goals.
Copyright 2026 Jeff Master | Master Beef Jerky